Augmented Reality’s First Step Forward Might Be More Blue Collar Than You Think

Une nouvelle manière de penser les modes d’emploi IKEA.


Editor’s note: Daniel Faggella holds a UPENN master’s degree in positive psychology, and is founder of TechEmergence, a news and advice website specifically for entrepreneurs and investors interested in the intersection of technology and the mind. He regularly interviews world experts on philosophy, artificial intelligence, life extension, and more, and has written for BETABoston, the World Future Society, the Institute for Ethics in Emerging Technology, and more.

Augmented reality remains limited in its day-to-day applications for most consumers. If you mention “augmented reality” on the street, people think about scanning their favorite magazine with their smartphone, and having a coupon or 3D image pop up. This hasn’t exactly been a “game-changer” for brands or marketers in most industries, but some AR company leaders believe that the first area of real penetration of the functional use of AR will be more “blue collar” than most people expect.

Augmate is an NYC-based…

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