“I used to say that Google has a more intimate picture of what I’m thinking of than my wife does. But that’s not far enough: Google has a more intimate picture than I do. The company knows exactly what I am thinking about, how much I am thinking about it, and when I stop thinking about it: all from my Google searches. And it remembers all of that forever.”
— | Bruce Schneier, ‘Surveillance as a Business Model’ |